A Digital Success Story for

The Essex Resin Co

A Complete Lead Generation System That Turned Clicks Into Customer Enquiries.

361+ Leads Generated To Date

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We’ve designed and optimised a complete digital system—combining social ads, Google Ads, and high-converting landing pages—to generate 361 leads for The Essex Resin Co.

Building a High-Converting Lead Generation System from the Ground Up

We delivered a full-funnel system to drive consistent, cost-effective leads.

The Essex Resin Co. partnered with us to build a sustainable and scalable lead generation system. By combining social media advertising, Google Ads, a powerful CRM system, and a dedicated lead capture page, we’ve helped them generate 361 leads to date turning clicks into real customers and enquiries into long-term business growth.

Here’s what we did:

We launched a full-funnel digital campaign designed to generate leads, convert interest, and build long-term visibility.

Google Ads

Targeted Google Ads to increase search visibility and capture ready-to-enquire customers.

Google Ads

Targeted Google Ads to increase search visibility and capture ready-to-enquire customers.

Meta Ads

Facebook & Instagram ads with retargeting to boost visibility and generate enquiries.

Meta Ads

Facebook & Instagram ads with retargeting to boost visibility and generate enquiries.

Website

We designed a mobile-friendly website with local SEO to improve visibility.

Website

We designed a mobile-friendly website with local SEO to improve visibility.

Landing Pages

High-converting pages with proven CTAs and trust elements.

Landing Pages

High-converting pages with proven CTAs and trust elements.

The Results

0 Leads

The Essex Resin Co. now benefits from a full lead generation engine built for scale. With over 361 leads generated to date, the system continues to perform—helping them grow their customer base and revenue month after month.

Social Media Advertising On Facebook And Instagram

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Leads

Google Search Advertising

0

Leads

Booked Up

Diary Booked Up For 3 Month

Area Expansion

Rapidly Expanding Into New Areas

Growth

Hiring New Staff

Let’s Build Your Lead Machine Together

Leads For Trades Video Team

Our in-house creative team produce powerful videos designed for ads and landing pages—helping boost conversions and generate more leads.

Professional Photography For Trades

High quality, impressive images that show the high standards and quality finish to capture client’s attention as soon as they land on the website or social media pages.

Website Optimisation To Increase The Lead Generation Conversion Rate

Most of the websites we deal with are not designed for lead generation. This is a very costly mistake because your conversion rate on your website will determine how much you pay-per-lead. Website optimisation is a very important step in the lead generation process. We developed a new website lead generation page for The Essex Resin Co. using our Leads For Trades system.

Our Approach

The Essex Resin Co. approached Leads For Trades for help with their Lead generation. After an initial discovery session, Alex quickly implemented our loft boarding lead generation system. We quickly got to work developing and optimising a new website lead generation page to increase the conversion rate and lower the cost-per-lead. The web page quickly establishes credibility and authority, resulting in a higher lead generation rate.

The main purpose of a website is to capture as many leads as possible at the lowest possible price. That's exactly why we make sure every company we work with has a highly optimised website. Once our website lead generation page was ready, we implemented our social media advertising system on Facebook and Instagram.

Leads For Trades ® - Lead Generation & Digital Marketing
Leads For Trades ® - Lead Generation & Digital Marketing

Turning Strategy Into Scalable Growth

No single tactic delivers results in isolation. The Essex Resin Co. success came from a fully integrated strategy—built to attract, convert, track, and scale.

We created a bespoke solution for The Essex Resin Co. including:

Website Tracking

Full analytics to monitor lead performance and optimise campaigns.

Graphic Design & Copywriting

Persuasive creatives and messaging built to convert.

CRM Integration

Automated lead capture and follow-up.

Retargeting Campaigns

Smart follow-up ads to re-engage visitors who didn’t convert.

Our Leads For Trades®

Trade Growth Formula

Consists of 3 core parts. It's what we call PCA.

Platform

Facebook, Instagram, Google Ads, YouTube, Yahoo

Capture

Optimisation, Mobile, Lead Ads, Website

Advert

Audience, Objective, Copy, Creatives, Click Through Rate, Retargeting & Optimisation

This formula is responsible for generating tens of thousands of leads.

It's the reason we've been able to achieve great results for our Leads For Trades® clients, because we always include these 3 key elements.

How To Get Started

Schedule A Call

Book a free consultation call so we can review your business, spy on your competitors, analyse your target market, your sales process and your goals with you. We'll then show you how the Leads For Trades® system will work for your business.

Become A Client

After your consultation you can either take our advice and implement it yourself or you can partner with us to generate immediate results. We will then start the onboarding process and welcome you as a client.

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We Will Start Sending You leads

Within a few days of working with us you'll be sent leads automatically, so be ready to start booking more work!

Leads For Trades ® - Lead Generation & Digital Marketing
Case Study - InstaLoft - Leads For Trades ® - Lead Generation & Digital Marketing

Customer spotlight

INSTALOFT

7 figure trade company running lead generation campaigns

I have had the pleasure of working with Alex and his team on my projects and had always thought myself pretty good at this stuff.

However, what Alex doesn't know about digital advertising and marketing you could write on a postage stamp. His knowledge is second to none and he has been so much help I can't thank him enough!

- Rob Stone - Founder Instaloft