A Digital Success Story for

HC Home Improvements

A Complete Lead Generation System That Turned Clicks Into Customer Enquiries

436+ Leads Generated To Date

Case Study - HC Home Improvements - Leads For Trades ® - Lead Generation & Digital Marketing

We’ve designed and optimised a complete digital system—combining Google Ads, CRM automation, and high-converting landing pages—to generate 436 leads for HC Home Improvements.

Building a High-Converting Lead Generation System from the Ground Up

We delivered a full-funnel system to drive consistent, cost-effective leads.

HC Home Improvements partnered with us to build a sustainable and scalable lead generation system. By combining Google Ads, a dedicated lead capture page, and a powerful CRM system, we’ve helped them generate 436 leads to date turning clicks into real customers and enquiries into long-term business growth.

Case Study - HC Home Improvements - Leads For Trades ® - Lead Generation & Digital Marketing

It's work very well just keep doing what you're doing

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Here’s what we did:

We launched a full-funnel digital campaign designed to generate leads, convert interest, and build long-term visibility.

Google Ads

Targeted Google Ads to increase search visibility and capture ready-to-enquire customers.

Google Ads

Targeted Google Ads to increase search visibility and capture ready-to-enquire customers.

Landing Pages

High-converting pages with proven CTAs and trust elements.

Landing Pages

High-converting pages with proven CTAs and trust elements.

Leads For Trades CRM

Leads flowed into our CRM with automated follow-ups and an easy-to-manage sales pipeline.

Leads For Trades CRM

Leads flowed into our CRM with automated follow-ups and an easy-to-manage sales pipeline.

The Results

0 Leads

HC Home Improvements now benefits from a full lead generation engine built for scale. With over 436 leads generated to date, the system continues to perform—helping them grow their customer base and revenue month after month.

Google Search Advertising

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Leads

Booked Up

Diary Booked Up

Area Expansion

Rapidly Expanding Into New Areas

Growth

Hiring New Staff

Let’s Build Your Lead Machine Together

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Website Optimisation To Increase The Lead Generation Conversion Rate

Most of the websites we deal with are not designed for lead generation. This is a very costly mistake because your conversion rate on your website will determine how much you pay-per-lead. Website optimisation is a very important step in the lead generation process. We developed a new website lead generation page for HC Home Improvements using our Leads For Trades system.

Your Growth, Our Expertise – Let’s Make It Happen

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Our Approach

HC Home Improvements approached Leads For Trades for help with their Lead generation. After an initial discovery session, Alex quickly implemented our lead generation system. We quickly got to work developing and optimising a new website lead generation page to increase the conversion rate and lower the cost-per-lead. The web page quickly establishes credibility and authority, resulting in a higher lead generation rate.

The main purpose of a website is to capture as many leads as possible at the lowest possible price. That's exactly why we make sure every company we work with has a highly optimised website. Once our website lead generation page was ready, we implemented our advertising system on Google Ads.

Leads For Trades ® - Lead Generation & Digital Marketing
Leads For Trades ® - Lead Generation & Digital Marketing

Turning Strategy Into Scalable Growth

No single tactic delivers results in isolation. HC Home Improvements’ success came from a fully integrated strategy—built to attract, convert, track, and scale.

We created a bespoke solution for HC Home Improvements including:

Website Tracking

Full analytics to monitor lead performance and optimise campaigns.

Graphic Design & Copywriting

Persuasive creatives and messaging built to convert.

CRM Integration

Automated lead capture and follow-up.

Retargeting Campaigns

Smart follow-up ads to re-engage visitors who didn’t convert.

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Our Leads For Trades®

Trade Growth Formula

Consists of 3 core parts. It's what we call PCA.

Platform

Facebook, Instagram, Google Ads, YouTube, Yahoo

Capture

Optimisation, Mobile, Lead Ads, Website

Advert

Audience, Objective, Copy, Creatives, Click Through Rate, Retargeting & Optimisation

This formula is responsible for generating tens of thousands of leads.

It's the reason we've been able to achieve great results for our Leads For Trades® clients, because we always include these 3 key elements.

How To Get Started

Schedule A Call

Book a free consultation call so we can review your business, spy on your competitors, analyse your target market, your sales process and your goals with you. We'll then show you how the Leads For Trades® system will work for your business.

Become A Client

After your consultation you can either take our advice and implement it yourself or you can partner with us to generate immediate results. We will then start the onboarding process and welcome you as a client.

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We Will Start Sending You leads

Within a few days of working with us you'll be sent leads automatically, so be ready to start booking more work!

Leads For Trades ® - Lead Generation & Digital Marketing
Leads For Trades ® - Lead Generation & Digital Marketing
Leads For Trades ® - Lead Generation & Digital Marketing
BOOK A DISCOVERY CALL
Case Study - InstaLoft - Leads For Trades ® - Lead Generation & Digital Marketing

Customer spotlight

INSTALOFT

7 figure trade company running lead generation campaigns

View Case Study
View Case Study

I have had the pleasure of working with Alex and his team on my projects and had always thought myself pretty good at this stuff.

However, what Alex doesn't know about digital advertising and marketing you could write on a postage stamp. His knowledge is second to none and he has been so much help I can't thank him enough!

- Rob Stone - Founder Instaloft

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